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WELCOME TO AMAAENA.
FULL WEBSITE COMING SOON.
FOR NOW, HERE’S A SNEAK PEAK OF THE NEW COLLECTION.
The collection //_I_OWN_MY_LIGHT_PINK_// carries as its core theme the concept of empathy. The basic idea is the influence that a conscious change can have in togetherness, in socio-political issues and discourses. Empathy is the willingness to recognize, understand and empathize with sensations, emotions, thoughts and personality traits of one‘s counterpart. An empathic discourse is characterized by respect for the human condition. It leaves the bastion of the ego and raises the counterpart to eye level.

//_I_OWN_MY_LIGHT_PINK_// strives for softness in the encounter, an interaction in which vulnerability becomes the strength of all. Two people who see each other. Weakness that is not weakness. Letting the other be. And take pleasure in it.

And so the protagonists of the collection dream themselves back into warmth. Into the warmth that good friends give you. With the big toe in the pool, and the familiarity in thoughts, they watch themselves grow.


AMAAENA’S NEW COLLECTION WILL BE AVAILABLE SOON.
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