amaaena
amaaena
anna menecia antenete hambira lives and works as a freelance fashion designer, artist and creative director in Vienna.

Through her own everyday reality, born as a black woman in Germany and living in Vienna, her designs deal with topics like gender, sexuality and race. Her own socio-cultural background creates a new aesthetic. Community and the willingness to change are the base of the world in which the collections and their protagonists move. Individualists who create an open space for themselves and others.

amaaena is a genderless, female, POC owned fashion label in Vienna that combines sustainability, contemporary fashion and socio-political responsibility. It operates outside the existing fashion cycle to conserve human and natural resources and combines parts of the production with social projects.

Part of the label’s identity is interdisciplinary collaboration. By the name of amaaenaStudio the label opens up and becomes active in the fields of visual arts, costume, moving image and the creation of creative concepts.

EXHIBITIONS / SCREENINGS

// "MY BEAUTIFUL MONSTROSITY_EXERCISING MY CREATION" GROUP EXHIBITION @ EST_PROJECTS_GALLERY __ CURATOR — GABI MONCAYO-ASAN __ 10.07.2020 — 02.09.2020, VIENNA

// "WELCOME TO MY BUBBLE" SOLO EXHIBITION @ ONEMESSGALLERY __ SEPT 2017 VIENNA

// "TEASER" GROUP EXHIBITION __ FASHION PERFORMANCE "YOU ARE WATCHING A FAMILY LATE NIGHT STORY" @ SCHIKANEDER __ VIENNA 2016

// "SELBSTEXPERIMENTE" GROUP EXHIBITION __ FASHION PERFORMANCE "THE PANOPTICAL CAROUSEL" @ GÜTERHALLE __ BREMEN 2014

AWARDS

// VIENNA SHORTS 
MUVI ÖSTERREICHISCHER MUSIKVIDEOPREIS __ KEKE-LADIES __ APRIL 2021 __ NOMINATED

// CREATIVE OF THE MONTH
KREATIVWIRTSCHAFT AUSTRIA __ APRIL 2021

// ID INTERNATIONAL EMERGING DESIGNER AWARD 2020__FINALIST

PRESS

// FALTER’S BEST OF VIENNA
COVER-PORTRAIT __ NR 01/21 __ MAY 2021

// DIE PRESSE - SCHAUFENSTER
COVER-STORY __ 02.04.2021 

// PRODUCER: AUSTRIAN FASHION ASSOCIATION
INTERVIEW VIDEO __ "HOW TO... FASHION" __ MARCH 2021