*to dress yourself, to create your own surface is a political act. it is a human right. it is communication. the worth of the garment we wear does not come with the price tag. it is loaded with emotions, identity and memories of lived life. characters of past days, ready to choose on darker days. the power of dressing is often underestimated. be in dialog with your body. support yourself by designing yourself.

anna menecia antenete hambira (she/her), fashion designer and video artist based in Vienna, manifests as amaaena. amaaena is a Black, interdisciplinary, anti-capitalist fashion project with a decolonial approach that combines sustainability, contemporary fashion and socio-political responsibility. it works outside the existing fashion cycle in order to conserve human and natural resources. the aims of the project are to revalue everyday items of clothing, to dive into the complexity of the world of diaspora people and to explore the individual closet as an archive of one’s own identity over a lifetime.

part of the project’s identity is collaboration. under the name amaaenaStudio, it opens up and becomes active in the fields of visual arts, costume, moving image and the development of creative concepts to unite artistic forces in protest against the ongoing white capitalist binary art and culture system. it's about starting a conversation and taking up positions.

garments are loaded with the energy of the people who created it.

amaaena focuses on unique pieces and small productions. the individual garments of the different styles are always numbered. designed to become forever favorites with collection character.

part of the project's identity is interdisciplinary collaboration. under the name amaaenaStudio, the project opens up and becomes active in the fields of visual arts, costume, moving image and the creation of creative concepts.

*since 2024 anna menecia antenete hambira also works at the university of fine arts in vienna as a lecturer and university assistant.