*to dress yourself, to create your own surface is a political act. it is a human right. it is communication. the worth of the garment we wear does not come with the price tag. it is loaded with emotions, identity and memories of lived life. characters of past days, ready to choose on darker days. the power of dressing is often underestimated. be in dialog with your body. support yourself by designing yourself.

anna menecia antenete hambira lives and works as a freelance fashion designer, artist and creative director in Vienna.

through her own everyday reality, as a black, queer woman born in Germany and living in Vienna, her designs deal with topics such as gender, sexuality and race.

amaaena is an interdisciplinary fashion project based in Vienna that combines sustainability, contemporary fashion and socio-political responsibility. it works outside the existing fashion cycle in order to conserve human and natural resources. the core aim of the project is to revalue the everyday objects of clothing and to visualize the reality of the lives of marginalized people. it's about starting a conversation and taking up positions.

garments are loaded with the energy of the people who created it.

amaaena focuses on unique pieces and small productions. the individual garments of the different styles are always numbered. designed to become forever favorites with collection character.

part of the project's identity is interdisciplinary collaboration. under the name amaaenaStudio, the project opens up and becomes active in the fields of visual arts, costume, moving image and the creation of creative concepts.

CLIENTS

MAK Wien / DIE ERSTE österreichische Spar-Casse Privatstiftung / Sony Music Austria & Sony Music Germany / Columbia Records / Universal Music Austria / Club Havera - Verein für gesellschafts-kritische künstlerische Forschung / and more

EXHIBITIONS / SCREENINGS

// CONVERSATION PIECE: LIEBLINGSSTÜCK UND QUEERSCHNITTE @ MAK VIENNA__10.10.2023

// TALK "DECOLONIZING FASHION" FROM THE PERCEPTION OF HISTORY TO A SUSTAINABLE FUTURE OF FASHION @ MAK-GEYMÜLLERSCHLÖSSEL __ MODERATION — LARA STEINHÄUßER __ 3.09.2022, VIENNA


// "ZER0 AYNS" PERFORMATIVE INSTALLATION @ WIENTAL TERRACE__BY CLUB HAVERA, VEREIN FÜR GESELLSCHAFTSKRITISCHE KÜNSTLERISCHE FORSCHUNG & PRAXIS__ 30.08 — 1.09.2022, VIENNA

// "CRAFTING FASHION FOR POSSIBLE FUTURES" GROUP EXHIBITION @ AUSTRIAN CULTURAL FORUM __ CURATOR — CAMILLE BOYER FOR AUSTRIAN FASHION ASSOCIATION __ 24.06.2022 — 08.09.2022, NEW YORK CITY


// "FASHION IN FOCUS" GROUP EXHIBITION @ NEVER AT HOME __ CURATOR — NEVER AT HOME X BURGGASSE 24 __ 20.05. — 23.05.2022, VIENNA


// "I OWN MY LIGHT PINK” COLLECTION EXHIBITION @JAGDSCHLOSS, _18.09.2021, VIENNA


// "MY BEAUTIFUL MONSTROSITY_EXERCISING MY CREATION" GROUP EXHIBITION @ EST_PROJECTS_GALLERY __ CURATOR — GABI MONCAYO-ASAN __ 10.07.2020 — 02.09.2020, VIENNA

// "WELCOME TO MY BUBBLE" SOLO EXHIBITION @ ONEMESSGALLERY __ SEPT 2017 VIENNA

// "TEASER" GROUP EXHIBITION __ FASHION PERFORMANCE "YOU ARE WATCHING A FAMILY LATE NIGHT STORY" @ SCHIKANEDER __ VIENNA 2016

// "SELBSTEXPERIMENTE" GROUP EXHIBITION __ FASHION PERFORMANCE "THE PANOPTICAL CAROUSEL" @ GÜTERHALLE __ BREMEN 2014

AWARDS

// FASHION FILM FESTIVAL MILANO
__ //_I_OWN_MY_LIGHT_PINK_// - THE MOVIE _OFFICIAL SELECTION 2023

// VIENNA SHORTS
MUVI ÖSTERREICHISCHER MUSIKVIDEOPREIS __ KEKE-THICK __ JUNI 2023__ NOMINATED


// VIENNA SHORTS 
MUVI ÖSTERREICHISCHER MUSIKVIDEOPREIS __ KEKE-LADIES __ APRIL 2021 __ NOMINATED

// CREATIVE OF THE MONTH
KREATIVWIRTSCHAFT AUSTRIA
__ APRIL 2021

// ID INTERNATIONAL EMERGING DESIGNER AWARD 2020__FINALIST

PRESS

// VOGUE.DE, amaaena: wie das Wiener Modelabel Genderklischees bricht und wirklich geschlechterlose Mode macht, by Alexandra Bondi de Antoni__March 2023

//GURLZ WITH CURLZ MAGAZINE - ISSUE 04: amaaena, Das kreative Universum der Anna Menecia Antenete Hambira__NOV 2022

// AUGUSTIN, Erste österreichische Boulevardzeitung__Genderless Fashion, Mode und Haltung - Interview__NR.560, OCT 2022

// IMPROPER WALLS GALLERY
IMROPER DOSE _INTERVIEW
 __JUNE 2021

// DER STANDARD.DE, Diese Wiener Modedesignerinnen sollten wir im Auge behalten by Anne Feldkamp__05.07.2021

// FALTER’S BEST OF VIENNA
COVER-PORTRAIT __ NR 01/21 __ MAY 2021

// DIE PRESSE - SCHAUFENSTER
COVER-STORY
__ 02.04.2021 

// PRODUCER: AUSTRIAN FASHION ASSOCIATION
INTERVIEW VIDEO
__ "HOW TO... FASHION" __ MARCH 2021