anna menecia antenete hambira lives and works as a freelance fashion designer, artist and creative director in Vienna.

Through her own everyday reality, born as a black woman in Germany and living in Vienna, her designs deal with topics like gender, sexuality and race. Her own socio-cultural background creates a new aesthetic. Community and the willingness to change are the base of the world in which the collections and their protagonists move. Individualists who create an open space for themselves and others.

amaaena is a genderless, POC and female-owned fashion label in Vienna that combines sustainability, contemporary fashion and socio-political responsibility. It operates outside the existing fashion cycle to conserve human and natural resources and combines parts of the production with social projects.

Part of the label’s identity is interdisciplinary collaboration. By the name of amaaenaStudio the label opens up and becomes active in the fields of visual arts, costume, moving image and the creation of creative concepts.