WELCOME TO AMAAENA.
FULL WEBSITE COMING SOON.
FOR NOW, HERE’S A SNEAK PEAK OF THE NEW COLLECTION.
FULL WEBSITE COMING SOON.
FOR NOW, HERE’S A SNEAK PEAK OF THE NEW COLLECTION.
The collection //_I_OWN_MY_LIGHT_PINK_// carries as its core theme the concept of empathy. The basic idea is the influence that a conscious change can have in togetherness, in socio-political issues and discourses. Empathy is the willingness to recognize, understand and empathize with sensations, emotions, thoughts and personality traits of one‘s counterpart. An empathic discourse is characterized by respect for the human condition. It leaves the bastion of the ego and raises the counterpart to eye level.
//_I_OWN_MY_LIGHT_PINK_// strives for softness in the encounter, an interaction in which vulnerability becomes the strength of all. Two people who see each other. Weakness that is not weakness. Letting the other be. And take pleasure in it.
And so the protagonists of the collection dream themselves back into warmth. Into the warmth that good friends give you. With the big toe in the pool, and the familiarity in thoughts, they watch themselves grow.
And so the protagonists of the collection dream themselves back into warmth. Into the warmth that good friends give you. With the big toe in the pool, and the familiarity in thoughts, they watch themselves grow.
AMAAENA’S NEW COLLECTION WILL BE AVAILABLE SOON.
SIGN UP TO STAY IN THE LOOP.
SIGN UP TO STAY IN THE LOOP.
MOVIE
idea, direction, garments — amaaenaproduction — Marija Burtscher
camera & edit — Benjamin Skalet
MUSIC & SOUND DESIGN — STSK
VOICE OVER — TONICA HUNTER
set construction — David Götting
set construction assistant — Balthasar Götting
set photography — Rod Mambakasa
styling — Hvala Ilija
hair & make up — Hanna Stantejsky
hair & make up assistant — Parnia Sarraf
set assistant — Ivan Raffeiner
dance perfomance — Iris Omari Ansong
performance — Keke, Thea, Mihriban, Tonica, Dj Johanna, Beccs, Anna
additional casting by das deck — Jisoo, Denis, Varney, Ivan
location — SC Hakoah Wien
supported by Vienna Business Agency
lookbook
idea/ concept — amaaenAphotograpHY —Anna Breit
styling — hvala ilija
hair & make up — Hanna StantejskY
set assistant — Ivan Raffeiner
set construction — David GöttinG
models — Samantha, Beccs, Eliob
Additional Cast by das Deck — Ivy & Cedrick
best dog — ari
SUPPORTED BY THE AUSTRIAN FASHION ASSOCIATION
Moodboard 1_digital Collage
_‘leave your tears here’ by Sofia Furióra_visual art by Paul Akama
_photography by Tyler Mitchel
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Moodboard 2_digital Collage
_Painting ‘Team’ 2020 by Thenjiwe Niki Nkosi_Illustration by Cynthia Alfonso
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AMAAENA’S NEW COLLECTION WILL BE AVAILABLE SOON.
SIGN UP TO STAY IN THE LOOP.
SIGN UP TO STAY IN THE LOOP.